Feel The Fear And Do It Anyway®

Ásdís Guðmundsdóttir - Licensed Instructor - Reykjavík - Iceland
my story...

About Me

I have experienced anxiety for most of my adult life and it has affected me in many ways, both in my personal and professional life. I have done various things to try to deal with it, I have practiced yoga and meditated which is, of course, a great way to deal with it.

Then five years ago I stumbled upon the book Feel the Fear and Do it Anyway by Susan Jeffers. I found the book inspirational, well written and full of practical assignments and tips that make you think about how you talk to yourself, how to increase self-esteem and therefore decrease fear and anxiety. I read it back and forth, working on the exercises which I found really helpful.

I decided to send an e-mail to Susan Jeffers to see if I could become a trainer… I felt the fear and did it anyway! I got an instant reply along with an application form. For several reasons I did not fill it out but had the book handy and used the assignments, somehow I did not feel ready at that time. 

Soon after this I started to participate in European projects, training people in business and soft skills as well as using Mentoring CirclesTM. I got valuable experience in training through these projects and I realized how much I enjoyed being a trainer.  I found it very rewarding to feel how participants were thankful and how they benefitted from the training.

 I continued to receive information from Susan and one day I got an offer to participate in a training to become a certified trainer. Now the time was right, I had more experience and was ready! I decided to take the leap and here I am!

Anxiety and fear are amongst the most pressing mental health issues that the world is facing and they have a profound effect on people in so many ways. If you are one of the people, this training might be for you! If so, I am looking forward to working with you! 

About My Work 

In my work for the last 5 years, I have had the chance of training people and I simply find it fantastic.  I have discovered that I have a passion for assisting people to realize and map their strengths, finding out about resilience and making goals.

A little about me: For the last 10 years I have worked as a project manager at the Directorate of Labour in Iceland where my work is mainly with women entrepreneurs.  I have participated and led European based projects that have the main aim of providing training in business-related issues and self-esteem for women. I have also experience in leading Mentoring CirclesTM; Those are small groups that are working jointly on strengthening skills and competencies.  

I have experience in the following projects:
GetMobile – trainer in Mentoring CirclesTM for unemployed people.
GO4IT – trainer in Mentoring CirclesTM for women entrepreneurs.
FREE – trainer in Mentoring Circles online.
EMPOWER – Training for women of foreign origin in Iceland, working with self-esteem, goal setting, resilience. 

I am licensed to train Feel The Fear And Do It Anyway® in the following areas

  • Individual one to one sessions
  • Workshops usually between 1 – 8 delegates
  • Seminars
  • Coaching/Mentoring 121 sessions Skype/face-to-face
  • FTF Mastermind Groups 1-5
  • Meet Up Style eventsCertified Life Coach

My other qualifications include:

A sociologist from The University of Iceland
Masters in Management, University of Bifröst, Iceland
Masters in International management, EAE Business School,  Barcelona, Spain

Customer Reviews

Ásdís was a trainer in the GO4IT project that I participated in a few years back. We participated in Mentoring Circles where we developed our skills and competencies. She was very good at delivering the material and had a way of making the group work well together. With her help, the individuals and group flourished and they still do to this day!
Hulda Sveins, entrepreneur

Recent Articles


Come on you can nail this – you are powerful enough to sort this out and make the changes which are right for you! Maybe you are like me and can be a procrastinator? You can put stuff off and make 101 excuses as to why you havn’t done something. Well you know what,...

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Staying positive

Staying positive here on planet earth can be a real challenge. I think we have to be realistic and appreciate that some days are going to challenge us. However after a challenging day, instead of reaching for the alcohol and food to numb our feelings, we need to sit...

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Hours of Business

If you are interested in attending the training, please send an email.

Ásdís Guðmundsdóttir
Reykjavík, Iceland

Email : a.gudmundsdottir@feelthefeartraining.com

Tel. +354-8999845




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